https://helloanie.com/portfolio daily 1.0 2023-08-08 https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718686728-RIMDSFW7SVZMBGHKMBP7/Stories_Splashboard.jpg Portfolio - Make it stand out Story-Driven Marketing Campaign - Committed to Local Business A story-driven cross-channel brand awareness campaign designed to promote ACNB Bank’s commitment to local businesses. I created the concept, managed the project, and launched this series of testimonial videos and photo features. The campaign had an 800% ROI. >> View Project https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718686733-K797X2F2UDU89IOG6OSL/CollaboreatsSplashboard-2.jpg Portfolio - Make it stand out Local Marketing Campaign - CollaborEATS Collaboration + Eating = CollaborEATS. This fun project was a multi-year campaign for Frederick County Bank highlighting the relationship between community banks, local businesses, and local nonprofits. I leveraged social media, print, digital, and event experience marketing. >> View Project https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718686744-97878PJCXC2R63D3C4V4/CollaboreatsHeader-copy-2.png Portfolio - Make it stand out Social Media Campaign - #GoLocal How do you make a bank more engaging on Instagram? Piggyback on what people are already talking about. I led this weekly content campaign which showcased local companies, and experiences. I leveraged photography, social media, user-generated content, employee ambassadors, and brand strategy. >> View Project https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718686723-RLVCTX3H8LL82YJNJ5X1/Noun_HR.png Portfolio - Make it stand out Corporate Brand Identity Design - NounHR Taking a Human Resources consultancy from brand new to well-branded. My role included business naming, brand strategy, corporate identity design, and website creation and copy. >> View Project https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718686750-LWJEN16KG3BVQXEV9P9J/BlueCrabsBlue-Crabs-Splash.png Portfolio - Make it stand out Event Branding & Marketing - Blue Crabs and Blue Prints The complete design of Habitat for Humanity of Frederick County’s signature fundraising event. The project included graphic design, promotional materials, website & online shop creation, event signage, apparel, and more. The event has raised more than $40K/year net since 2016. >> View Project https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718686760-K5T4OGMOWG01DTGM4CYC/HelloAnieF.jpg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://helloanie.com/work daily 0.75 2023-08-08 https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718623001-X4WDGAMPG3G1RR2X674A/CollaboreatsArtboard-1-copy-2.png Work - Make it stand out Social Media - CollaborEATS Collaboration + Eating = CollaborEATS. This project was a multi-year campaign for Frederick County Bank to highlight the relationship between community banks, local businesses, and local nonprofits. >> View Project https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718623015-1R0HBPYPZ6FJN0RK56UO/Go-Local-HeaderHeader.png Work - Make it stand out Social Media Campaign - #GoLocal How do you make a local bank more engaging on Instagram? Piggyback on what people are already talking about. I led a multi-year project featuring local businesses to highlight the connection with local banking. The project included photography, social media marketing, and brand strategy. >> View Project https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718623028-J3VJZSGO8MOGQ6BDQWO8/BlueCrabsBlue-Crabs-Splash.png Work - Make it stand out Event Branding & Marketing - Blue Crabs and Blue Prints Working with Habitat for Humanity of Frederick County on the complete design of their signature fundraising event. The project included graphic design, promotional materials, website & online shop creation, event signage, apparel, and more. The event has raised more than $40K/year since 2016. >> View Project https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718622995-UJ4YEKZYBKC565ADGEWL/Noun_Noun-Splashboard.png Work - Make it stand out Corporate Brand Identity Design - NounHR Taking a Human Resources consultancy from brand new to well-branded. My role included business naming, brand strategy, corporate identity design, and website creation and copy. >> View Project https://helloanie.com/work/nounhr monthly 0.5 2022-11-02 https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620276-SXEAHQBKREENMZOD294M/NounHR__HZ_Blue.png Work - NounHR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620295-829PUE02G7RWHJED8XFK/Noun_Brand+Attributes.jpg Work - NounHR - Make it stand out Using brand attribute sliders, I guided the client through defining their brand vision and vibe. They dialed in the balance of things like “Corporate” vs “Casual” and "Bold” vs “Reserved.” I could then translate these target ranges into every component of the brand identity. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620418-69Y5TCTUC7TPXVQLZL5X/NounNoun+Brand+Package.jpg Work - NounHR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620429-7S767V1X9HHRLUFV48YG/Noun_Business-Cards.png Work - NounHR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620435-9MG9SINMDDD46KUYXN06/IMG_2334.jpg Work - NounHR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620440-IETR5A8WZICNBIY1UXZZ/NounHR+Website+Preview.gif Work - NounHR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620448-L44E8CBR2V98IEKMLIUK/noun_Website+page+2.jpg Work - NounHR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620320-OPGXZCJP2BE86PJSTHAG/NounHR_pattern-long-03.jpg Work - NounHR https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620475-KGSP1JCP9CD7JJPV06UM/NounHR2+copy.jpg Work - NounHR https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620359-F0QHWOMFUW15MHRX3KZ2/NounHR_pattern-long-03.jpg Work - NounHR https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620503-RSBROK5YF74IK0U4P1IR/WebsiteSEO+image2.png Work - NounHR https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620484-PJYZC232MP4W1V23685I/WebsiteSEO+image3.png Work - NounHR https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620494-5XF0ZT2VMWMH5A9FTHF9/WebsiteSEO+image4.png Work - NounHR https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620390-BPN7OQQWAFB96TWTCKE7/NounLogoA.jpg Work - NounHR https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620399-D4DGB2XR1S8BLERX3D01/NounLogo+2.jpg Work - NounHR https://helloanie.com/work/bluecrabs monthly 0.5 2022-11-02 https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718619965-OXR468OSLC745JUQ3BKC/BlueCrabs+Logo.png Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620037-WSEMN4Z5ZA2HFUMPPDI9/2Brochure+2.jpg Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620042-L0D0DXJ0675US8WVUHQ9/BlueCrabsArtboard+2.jpg Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620049-5MLIY6W04QG4DNRU9EXB/IMG_0395.JPG Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620054-GO2UJA8AGXUKGR7TSL85/BlueCrabsSponsorship.png Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620222-NAN13LQTBIFIPPY6FU5L/50+habitat+story.gif Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620081-J70FB011RTCCNWRE06LF/BlueCrabs_Artboard+3+copy.jpg Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620145-JYFE8ACBOWWOFITXUGIJ/Habitat-For-Humanity-Blue-Crab-Prints-Fundraiser-Living-Radiant-Photography-168.jpg Work - Blue Crabs and Blue Prints https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620101-XYLHXJEBX4CZVJYT72O6/21731412_1869205256427014_3412120578787869101_o.jpg Work - Blue Crabs and Blue Prints https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620155-JM1Z3JKWPRJF00MRD6BT/Habitat-For-Humanity-Blue-Crab-Prints-Fundraiser-Living-Radiant-Photography-182.jpg Work - Blue Crabs and Blue Prints https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620183-IKXJ4BZMLY97K2MYB8LS/Habitat-For-Humanity-Blue-Crab-Prints-Fundraiser-Living-Radiant-Photography-109.jpg Work - Blue Crabs and Blue Prints https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620115-VCLNSJKCMTT5I9U2NW6Q/69644746_2909936209020575_6358060231112523776_o.jpg Work - Blue Crabs and Blue Prints https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620174-P6FCOTZPKIOJYP0EMU93/IMG_6490.JPG Work - Blue Crabs and Blue Prints https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620128-Z64WFKZBN64B4JL2CENK/69938452_2909959965684866_6860709938914656256_o.jpg Work - Blue Crabs and Blue Prints https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620137-4T7NTV9AH2QP4KOUMHEF/70193058_2909937995687063_1812106548256702464_o.jpg Work - Blue Crabs and Blue Prints https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620165-1TDXPF7GZRR57ZRU7YIL/IMG_6400.jpg Work - Blue Crabs and Blue Prints https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620228-ER37A88XL8N4P7II7OB2/25+habitat+story.gif Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620200-P8DL09V3ROQ5JKD9FEBN/BlueCrabsHabitat-Mission.png Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620217-81RR4I421MECQWLDFAIG/100+habitat+story.gif Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620211-9NM7LFU0URKWSMXLFG78/250+habitat+story.gif Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620206-M6XO4LHJSRDBWLX39JS6/Habitat-For-Humanity-Blue-Crab-Prints-Fundraiser-Living-Radiant-Photography-108.jpg Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620076-F9LUPFRGNSJHMMHPHQ9E/Habitat-For-Humanity-Blue-Crab-Prints-Fundraiser-Living-Radiant-Photography-171.jpg Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620068-2D8948WZ4JAJA84HKVJM/BlueCrabs.gif Work - Blue Crabs and Blue Prints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620009-V342KHS0DV5HA6WC13MT/BlueCrabsArtboard+1+copy+2.jpg Work - Blue Crabs and Blue Prints Logo Design https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718620018-DXIBT97ZYSUV6JMN9SIJ/69447083_2909942592353270_8822282461468688384_o.jpg Work - Blue Crabs and Blue Prints https://helloanie.com/work/stories monthly 0.5 2022-11-02 https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621806-9I68JUB5M11TMR91LOGW/IMG_2131.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621814-RIP9LOPQTMSM9YT2V5AT/IMG_2177.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621770-1L5ECUNER4XYBRDXQOH1/IMG_1605.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621780-29NE8AIWGF5ESO3991Z1/IMG_9248.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621728-ON9EH2PZL2VX20SD6NJ2/IMG_0558.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621739-TB2RHXLV8GG1UO87UPM7/IMG_0600.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621832-RAT1K29TTHPELGYUYD7Q/gettysburg_construction.jpg Work - Committed to Local Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621837-974JZ69DCD06YOSGZPEI/REV_DSC0133.png Work - Committed to Local Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621849-O8BYRE7N6EZKF1DR7W0M/ACNB_Poster_22x28_May+Eye+Care+Center.jpg Work - Committed to Local Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621861-7DO09FD7E989U229Y116/ACNB_Poster_22x28_HalfPint.jpg Work - Committed to Local Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621874-Y0CSKIHIV5CNDDSGQK4X/ACNB_Poster_22x28_Scotts.jpg Work - Committed to Local Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621884-7GVU1PZB6W8BC7SX9T1I/OLB_AD_HalfPint2.jpg Work - Committed to Local Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621912-9M5ZSU3RL2EWOE8K9856/HalfPint_DVM2.jpg Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621939-WPUTDSD0S2IOVSV09J1C/HalfPint_DVM4.jpg Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621921-JA4QYMEEU3WJ19V3KS93/HalfPint_DVM3.jpg Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621947-YDI1KGE53VIFFPLG29XQ/HalfPint_DVM5.jpg Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621957-ZZ68U9BJ7J2P2KZUQ16C/HalfPint_DVM6.jpg Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621904-AOQ91LKT6W4XE1RZ145H/HalfPint_DVM7.jpg Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621971-Y1I00R2Z57MGLAFZC7DR/Billboard-Mockup_May.png Work - Committed to Local Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621977-RU63TFRYNOJWJA7Q7TBO/Billboard-Mockup_Scott.png Work - Committed to Local Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718622009-R17LM1Z3RE4WTXQTKGUY/IMG_2172.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718622070-QVDXFNNRO0HWKOTX2557/IMG_1668.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718622018-IVTIBMPYQ90XJMJDQMJO/IMG_2177.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718622027-9LSAO7LFOP371PXQWNLA/IMG_0558.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718622052-0TM8UD1PQZ06NNJRMSOH/IMG_1605.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718622036-SOSPSJS0A4SOBRULDIJD/IMG_0607.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718622046-QFEEZ9V9NLFYVSZ1JCHX/IMG_0611.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718622061-9RY5E6EX8MGLS1NLX4A5/IMG_1663.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718622079-ENW5CFEHEHTBSMISE9F6/IMG_9248.JPG Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718622095-MHLEQW8QR0XH03BXW5ZP/Every-BusinessSocial.jpg Work - Committed to Local Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621643-U0TDGEW2YOZSX7QTRBJ5/Asset+1.png Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621652-BX36SU49YX8PJDV04DTT/scotts_blog.jpg Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621662-WWYLPBX4XCTGV5XZIO4M/REV_DSC0133.png Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621671-9VQ243H1FG9Q6PHKMV2Q/gettysburg_construction.jpg Work - Committed to Local Businesses https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621681-F8DBMDGZ7J052BY65OTF/_DSC9975.jpg Work - Committed to Local Businesses https://helloanie.com/work/collaboreats monthly 0.5 2022-11-02 https://images.squarespace-cdn.com/content/v1/632a54d92043143874e0b8e7/1663718621140-WFL65QE7VMY78GX4TWLZ/IMG_2767.jpg Work - 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