Marketing isn’t magic. It’s part art and part science.
That’s my intersection.
Hello, I’m Stephanie. I am a marketing and communications strategist who builds creative and data-driven campaigns. My work as a designer and content creator is balanced with a background in science, data, and measuring results.
I’ve helped organizations and entrepreneurs craft engaging stories, build brands that resonate with their ideal customers and employees, and create and execute high-performing campaigns. I’ve worked full-time as in-house talent and have led marketing departments, agency partners, vendors, and projects. I’ve also worked as a freelance consultant.
I’m curious, creative, and love celebrating the moment everything comes together. When it all goes right, it certainly feels like magic.
Work Samples
Corporate Brand Identity Design - NounHR
Taking a Human Resources consultancy from brand new to well-branded. My role included business naming, brand strategy, corporate identity design, and website creation and copy.
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Story-Driven Marketing Campaign - Committed to Local Business
A story-driven cross-channel brand awareness campaign designed to promote ACNB Bank’s commitment to local businesses. I created the concept, managed the project, and launched this series of testimonial videos and photo features. The campaign had an 800% ROI.
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Local Marketing Campaign - CollaborEATS
Collaboration + Eating = CollaborEATS. This fun project was a multi-year campaign for Frederick County Bank highlighting the relationship between community banks, local businesses, and local nonprofits. I leveraged social media, print, digital, and event experience marketing.
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Social Media Campaign - #GoLocal
How do you make a bank more engaging on Instagram? Piggyback on what people are already talking about. I led this weekly content campaign which showcased local companies, and experiences. I leveraged photography, social media, user-generated content, employee ambassadors, and brand strategy.
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Event Branding & Marketing - Blue Crabs and Blue Prints
The complete design of Habitat for Humanity of Frederick County’s signature fundraising event. The project included graphic design, promotional materials, website & online shop creation, event signage, apparel, and more. The event has raised more than $40K/year net since 2016.
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More about me?
If you insist…
I've worked with nonprofits, financial institutions, small businesses, and entrepreneurs. I love all things design, creativity, and storytelling, as well as science, psychology, analytics, and coding.
Building and Leading Teams
I enjoy working with people who love marketing. I’ve hired, onboarded, and coached an in-house marketing team and led vendor relationships, agency partnerships, and extensive projects.
Big Picture and Little Details
I love crafting a high-level marketing strategy that brings together multiple departments, goals, and ideas. I also love coordinating campaign logistics and seeing it through.
I Believe in Giving Back
I volunteer with and support local nonprofit organizations in my community. I’ve been active with Habitat for Humanity, the Chamber of Commerce, and my local hospital.
Skills and Software
Storytelling, Content Marketing, Copywriting Brand Strategy, Graphic Design
Adobe Creative Cloud: InDesign, Photoshop, Illustrator, Premiere Pro, After Effects
Microsoft Office: Word, Publisher, Powerpoint, Excel, SharePoint
Social Media: Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Business
Web: HTML & CSS, Squarespace, WordPress, Shopify
Communication & Project Management: Asana, Mailchimp, Survey Monkey
